THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While a general belief is that transactions surge with discounts , the reality can be far more nuanced . Regularly, retailers find that slashing rates doesn't always lead to higher profits . Indeed, excessive or constant deals can damage brand image, attract only price-sensitive buyers, and ultim

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